Una Coca Cola No Es Real
Silkscreen on paper and video
50x39cm
2021
In 1971 Coca-Cola launched the first-ever colour television commercial as part of the "It's The Real Thing" advertising campaign, amidst a time of global tensions resulting from the Cold War. On a small hill in southern Italy, the campaign directors brought together young people from different parts of the world to sing together in harmony holding a bottle of the brand.
Coca-Cola has been a fundamental instrument of colonisation and its corporate policy has laid the foundations for contemporary systems of domination. Its emancipation strategies have developed neoliberal and US imperialist policies around the world.